Industry News, Printers News

Quad Launches Direct Marketing Platform

Platform helps marketers produce 100% personalized direct marketing campaigns at a fraction of the cost and at greater speed to market.

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By: Anthony Locicero

Copy editor, New York Post

Quad/Graphics, Inc. launched its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and greater speed to market.    An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production and streamlined mailing.   “For years there has be...

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